firm hold gel.


A modern styling gel, our firm hold gel offer styling versatility. It defines, controls and smoothes hair. Formulated with sodium hyaluronate and natural botanicals to strengthen and nourish hair.

select ingredients.
• argan, chamomile and lavender nourish and hydrate.
• sodium hyaluronate attracts and retains moisture.
• antioxidant vitamin e protects the hair shaft.

Apply to damp or dry hair. Start with dime-size and add more as needed. Work through hair with fingers. For a classic gel look, apply more liberally.

tips from Matthew+Andrew.
Use our gel to effortlessly transform your natural texture. Style curly hair straight or straight hair wavy. Can also be used to sculpt hair into any desired style.