HAIR REMOVAL is nothing new to women.  Shaving legs, plucking brows, bikini waxes and beyond--it is something modern women do (unless of course you are a part of some rebellious, feminist pro-hair counter culture).  Men, on the other hand, have traditionally had the good fortune to be decidedly more low maintenance, shaving their beard when they have to.

Fast forward to the early 2000s “metrosexual”–a man meticulous about grooming.  He typically spends time and money on shopping as seen on Queer Eye for the Straight Guy. Pandora’s box is open and women now expect a new level of hygiene from their men. If their perfect gay best friend can do it then why can’t their boyfriends and husbands?!

You may already know that MALIN+GOETZ is available at some of the best stores, salons and spas around the world. This includes Strip – a Singapore based waxing studio with an uber-hip outpost in the super-chic Nolita neighborhood here in Manhattan.  Founder Cynthia Chua, the original smooth operator, believed that there was a place for body culture that is practiced safely, hygienically and painlessly. So, she set about seeding the beginnings of a wax revolution.  Selflessly, she trialed and tested new techniques and experimented with new waxes. Eventually, she created a brand new set of Brazilian waxing techniques that was significantly less painful and embarrassing.

We have worked with them for several years now, and every time I visit them to train and work with their staff, they always invite me for a Boyzilian (Brazilian for guys).  Being newly single and back on the market I thought “why not”? It’s competitive out there and every little bit helps!  Now don’t think I made this decision lightly–thinking it was going to be one of the most painful things I have ever experienced (but, pain is beauty, right?). I could not have been more wrong.

Upon my arrival I was greeted by Cameron and Ramon – both of whom are a pleasure.  Then, off to my treatment room with Elyana, my technician. She was friendly, quick and efficient, ensuring I was not in any discomfort, queuing me to “breath” and to “brace myself.”  It was all over in an eye-blink, and I had over-hyped it in my head.  The whole process was virtually painless!  For post waxing she used the MALIN+GOETZ Ingrown Hair Cream, developed for Strip and just such occasions.  I could not be happier with the experience and will definitely be back for another Boyzilian and more!

So what is the point of my disclosing all of this pretty personal information?  Feeling “free” to indulge and look your best!  And, in case you’re curious, you can keep as much grass on the lawn as you wish.